World of Tequila is a campaign designed to promote the numerous tequila brands within the Proximo Spirits family. This activation was designed and executed at JFK International Airport in NY as well as Miami International Airport in FL. The intention of these pop-ups were to provide an environment within the terminal for consumers to learn about the brands’ history, product details, and engage with the products. The experience involved brand ambassadors and retail staff to meet with consumers and help them to place orders via display tablets through the Duty Free Shops of the airport.