“When hiring a graphic designer, design lead, manager of people, or any other role within an organization there’s a lot that can be gleaned from a resumé. For as much as hard skills and technical knowledge matter, particularly in a specialty such as graphic design, ultimately what separates a good candidate from “the right” candidate is never actually part of the resume itself. You may have many proficient candidates for a job, but few will likely bring as much dedication and integrity to the role as Jen Hesselbach.

I worked alongside Jen as a founder and director at A.P. Keaton for many years and I can say unequivocally that she cares deeply about the projects she works on and wants to contribute to the growth and success of any organization she is a part of. Her tireless efforts were invaluable as we grew APK from a small 6 person start-up into the agency it is today. During this time I watched Jen grow and mature from a junior designer being mentored by our creative director Fletch Park, to an experienced manager with a team of designers that she herself was developing into senior professionals. I would gladly say that any organization would be lucky to have Jen; and I am glad and honored to have had her as a colleague.”

ALEX MEVILLE (he/him)
Founder, A.P. Keaton

“I’ve had my fair share of managers throughout my career, but Jen Hesselbach was far and away the best one. As a gifted art director and an outspoken leader, she brings out the best from any designer under her guidance. Working alongside someone so organized, so communicative, and so dedicated makes any project, no matter how challenging or rushed, feel like a breeze.

After working with Jen for three years, I need to emphasize how much she truly cares about her team. She cultivates a warm and collaborative environment between her designers, and consistently works to better support each individual. It’s that hands-on approach that’s helped her flawlessly spearhead high-profile projects for legacy brands—while always remaining unflustered and open-minded.

Any team would be lucky to have Jen’s skillset, talent, and drive. All in all, I cannot recommend working with Jen Hesselbach enough.”

NAT JEAN (they/them)
Senior Graphic Designer, A.P. Keaton

“Having worked with Jen in both an agency environment and as a freelance creative contributor, I’ve seen firsthand how she consistently delivers high-impact, creative work while ensuring the same level of excellence from her team. She excels at building systems and processes that streamline workflows, maintaining efficiency without compromising creativity. Her strong communication skills foster collaboration, keeping everyone aligned and projects on track. Jen’s unique blend of personal creativity, leadership, and operational expertise makes her an invaluable asset in any setting.”

TARA HAYES (she/her)
Founder, Haygency

“I have managed and worked with many in-house and freelance designers across my career. Those who stand out communicate proactively and effectively while bringing design suggestions that enhance and elevate the message. Jen does both of these exceptionally well. She communicated constantly, delivered on time and brought additional design value to all of the print, email and social media work I worked with her on. I will definitely be reaching out to Jen for help with future projects!”

JON AMOS (he/him)
Board of Governors, Human Rights Campaign