SHACKLETON
Collection of various projects completed for Shackleton Scotch Whisky.
Completed while Art Director/Designer at A.P. Keaton
Shackleton Scotch is a blended malt whisky that is based on the spirit supplied to the 1907 British Antarctic Expedition, lead by explorer Sir Ernest Shackleton.
“To bolster team spirit on his Antarctic expedition (Nimrod, 1907), Sir Ernest Shackleton personally ordered 25 cases of Mackinlay’s Rare Old Highland Malt Whisky. In 2007, a century after the expedition, three cases of the perfectly preserved whisky were discovered, frozen into the ice beneath Shackleton’s base camp at Cape Royds.
The whisky was excavated and flown to New Zealand where it was carefully thawed by the New Zealand Antarctic Heritage Trust in a purpose-built environment and public gallery at Canterbury Museum.
After its discovery frozen in the ice, world renowned Master Blender, Richard Paterson, carried out painstaking analysis to re-create this antique whisky, and used this as the foundation to create Shackleton – a modern Blended Malt with ice in its DNA.”
Whisky Fest Booth Setup Tasting event bar and expedition crate displays
(Original Concept Render)
"Discovered Under Ice" Counter Glorifier Faux ice block bottle holder with price card
(Original Concept Render)
"Witness the Expedition" Shazam AR Campaign Collateral and Demo video to utilize Shazam to unlock educational Augmented Reality content via a trigger on the product's packaging
(Click Image for Demo Video)
Tough Mudder Partnership In-Store POS including case displays, bottle neckers, and shelf talkers
The Antarctic Mule Custom Tin Mug and Recipe Campaign Collateral
